While considering what to name this new company, I was racking my brain attempting to find a name that was unique, explanatory, and not taken. Amazingly enough, the not taken aspect of the name was one of the hardest parts. I started thinking about what I wanted this company to really do… I really want to help clients streamline their business processes, I want to assist them with their marketing & customer relationship management (CRM) strategy, and get back to focusing on the client and the client experience. I was quite literally going through the dictionary as well Wikipedia at one point. I then came across the word “Albedo.”
According to Wikipedia:
This sounded perfect to me. In my mind, I wanted my company to help “purify” client’s business processes by “washing away the impurities.” I wanted to help get these clients move from any “harrowing, chaotic nigredo” processes they may currently have implemented. I did the obligatory search, and found that not many active companies had this name, but I wanted to stand out from these other companies so I needed to add a second word to the name.
Thinking through what word to add to albedo, I was considering consulting, ventures, partners, etc., and finally I came upon group. I like the idea of being a group. Hopefully one day this new company will be a consolidation of highly performing consultants that are peers in a “group.” I additionally liked the fact that the initials formed the chemical abbreviation for silver (AG), which in history known as a pure metal, valued for its whiteness. This went along perfectly with my idea of the company.
So there I had it, my name, Albedo Group. I loved it! I quickly registered the domain albedogroup.com, and finally registered the company.
My next task was creating our logo…